Bike Auckland reached out to us to help promote their Bike Valet service. Through a discovery session with the team and research with collaborators, we recommended a fresh approach to their marketing strategy and worked with them to deliver a topical webinar and targeted landing page copy to attract and communicate with their ideal audience.
The result was a clear and connected approach, providing insight and inspiration into the challenges of the major events industry, with speakers from Clean Event and Tātaki Auckland Unlimited, and then following up with detailed and clear information about the bike valet service. The webinar replay can be watched below and landing page here. Please note some content may have been changed since handover to the client.
“We were looking to expand our programme to a wider range of event organisers, and Nikki came up with methods that we hadn't thought of yet, such as hosting a webinar, with 25 people attending online. I was then able to connect with other people, understand opportunities and also start collaborating with another local council outside of Auckland to start setting-up a programme of their own."